Social media optimisation or (SMO) is the process of optimising content for social interaction, discussion and sharing. SMO can be applied to blogging, social status updates, product pages, email, and more.
Similar to SEO, there are on-page specific factors. This guide reviews the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog
In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience and capturing tangible metrics to gauge your social media initiatives
You need to identify the action for which you’re trying to optimise such as
Website Traffic- Get users to visit your social accounts, subscribe to updates, and follow you socially.
Blog/News Page: Get users to follow you socially, click-through to articles, click-through to author pages, and share or rate
Article: Get users to share, bookmark, rate, comment on, and link to the article.
Article Commenting: Get users to comment, rate comments, and interact with other commenters.
Well today was the day that Google let all of us get +1 . Please find below a few little snippets of info on Google +1.
1. It’s just a voting button for search results pages. In line with Google’s latest social strategy, Google +1 is a social layer for search results pages, rather than a proper social network
2. Everyone needs a Google Profile to use it. Yet, it sort of is a social network because it can only be used by users with a public Google profile. Anyone who uses any Google products, already has a Google Profile, but it has to be upgraded to be made public. Strictly speaking Google +1 is not a social network. At this stage it is more like a collaborative set of tools for users of Google products.
3. +1′s are shared publicly, but can be undone. Anything you +1 gets shared publicly with your ‘social circles’. This means that people you are directly connectedto will see, where relevant, what content you +1 and anyone visiting your public profile will also see everything you +1.
However, any +1 you make can be undone, both in the search engine results pages and in your public Google Profile. The +1 tab in your profile can also be made private – but it is important to note that it just hides the aggregated view of what you personally vote up, not the +1′s themselves
4. Your ‘social circle’ will see your +1′s. Who gets to see what you +1 is defined by your social circle. Essentially your social circle is dictated by the Google products you use and any web apps that you use that use Google Profiles authentication (similar to Facebook Connect or Login with Twitter).
You can manage who can see your +1 activity via your profile dashboard (https://www.google.com/dashboard/) -you need to scroll down to the “Social Circle and Content” section. There you can edit your social connections and your social content connections. The former is who you know in your Gmail contacts book and the latter is services you are connected to using Google Profile authentication (e.g. Blogger, Youtube and external services such as Quora).
5. You will see total +1 counts for sites you are not socially connected to. Although personally identifiable +1′s will only be shown to people you know, you will also see general counts forURLs in the search engine results pages (SERPs) which have received many +1′s. This will be display is thesame way as the ‘shared by’ counts which appear in universally targeted Google News results.
6. Paid search ads can be +1′d. One fairly unique feature of Google +1 is that ads can receive votes. In effect, this means users can bookmark ads. Social buttons in search ads would mean social clicks could potentially turn into earned media (which in turn impacts social networks).
7. Google wants to personalize ads according to +1′s. When you first use the +1 feature a dialog box appears with a pre-checked checkbox requesting to use your +1 data to personalize ads to you.