Video Can Help Your Social Media Marketing Success it’s as simple as that!
LOL Not really there is loads more to be said on social media & video.
With all the rage of videos, companies become enamoured with trying to create one, as this will propel their company into the next level of success. The trouble is, having some piece of electronic media (video, audio, images) go viral is tough. Just because a lot of people have viewed your video or other digital asset, doesn’t spell any kind of success because there’s no follow-up action done by the viewer – they just view and leave. Does that spell success?
In my humble opinion there are at least four different tactics you can employ with videos that can help you reach your desired goals when it comes to social media marketing.
How-to Videos Show Viewers “They can do it too” – One of the most popular channels on YouTube is the DIY (Do It Yourself) channel. Viewers are constantly in search of visually-engaging ways to
Learn how to do something.
Product Viewing/Informational Videos Show Viewers What They’re Getting – Pictures can do amazing things for the selling of products, but adding video into your site can enhance the possibility of a conversion immensely. Consider videos that run 15 to 30 seconds to accompany your product descriptions. Showing what’s contained in a pre-packaged item or lot, showing a piece of jewellery from several different angles, demonstrating how your clothing can be utilized with many different outfits, or even giving examples of different styles or colours in a video can help that visitor convert.
Audience Participation Videos Show Real People Using Your Products – Videos that feature actual customers using your product or service in their everyday life can be very compelling to other potential customers.
Changing Brand Perception With Videos Can Be Powerful – The key to understanding if you should be utilizing video as a marketing tactic in your strategy is measurement. Making sure that you measure
What matters the most to your bottom line is key. For your company, it could be how many people converted after they watched a “how-to,” “DIY,” or “product example” type of video that is embedded in your product/service description page. Perhaps another goal could be how much quality engagement you received with your audience participation contest of videos. There are many ways of employing successful tactics and measuring them; make
Sure you plan all of that into your strategy.
For more information on social media marketing or any form of online marketing please get in touch today firstname.lastname@example.org